Effective Date: 10 June 2026 Last Updated: 10 June 2026
1. Introduction
SiteLynx Ltd (“we”, “us”, or “our”) is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you visit SiteLynx.com or use our services.
We process your data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Data (Use and Access) Act 2025.
2. Who We Are (The Controller)
SiteLynx Ltd is the Data Controller responsible for your personal information.
• Legal Entity: SiteLynx Ltd
• Registered Address: 372 Old Street, Office 104, London, England, EC1V 9LT
• Privacy Email: privacy@sitelynx.com
• Data Protection Officer (DPO): Graham Hansell
If you have questions about how we handle your data, please contact our DPO or email us directly at the address above.
3. The Data We Collect
We collect personal data to provide our services, process payments, and improve your experience.
A. Data You Give Us (Direct Collection) When you register, purchase services, or contact us, you provide:
• Identity Data: Names.
• Contact Data: Email addresses.
• Financial Data: Billing addresses.
• Security Data: Passwords.
B. Data We Collect Automatically When you use our website, our tech stack automatically collects:
• Technical Data: IP addresses, device type, and browser type.
• Usage Data: Browsing history and location data.
C. Data We Infer (Profiling) We generate new data about you based on your interactions with us.
• Inferred Data: We analyse your browsing behaviour and form data within our CRM to infer your interest in specific services. This allows us to tailor our communications to you.
We do not collect “Special Category Data” (such as health, race, or biometric data).
4. How and Why We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:
| Purpose | Type of Data | Lawful Basis for Processing |
|---|---|---|
| To register you as a customer | Identity, Contact, Security | Performance of a Contract |
| To process your orders | Identity, Contact, Financial | Performance of a Contract |
| To improve our website (Analytics) | Technical, Usage | Legitimate Interests (to keep our website updated and relevant) |
| To manage payments | Financial, Identity | Performance of a Contract |
| Marketing & Advertising | Contact, Usage, Inferred | Consent (where required) or Legitimate Interests (for B2B marketing) |
Automated Decision Making & Profiling: We use automated systems (CRM) to profile your interests in SEO services. Under the Data (Use and Access) Act 2025, you have the right to request human intervention, express your point of view, and contest decisions based solely on automated processing.
5. Sharing Your Data
We share your personal data with trusted third-party service providers who support our operations. We require all third parties to respect the security of your data and to treat it in accordance with the law.
Service Providers:
• Payment Processing: Stripe
• Analytics & Advertising: Google (Analytics & Ads), Microsoft (Analytics & Ads), LinkedIn (Analytics & Ads), Reddit (Analytics & Ads).
Cookies & Tracking:
We use cookies to facilitate advertising on the platforms listed above. While the 2026 regulations allow some analytics cookies to be set without consent for purely statistical purposes, we use advertising cookies (Google, LinkedIn, Reddit), which require your explicit consent. You can manage your cookie preferences via our cookie banner.
Cookie Policy
Effective date: February 14, 2026
Last updated: February 14, 2026
What are cookies?
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.
How do we use cookies?
Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.
Types of cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| wpEmojiSettingsSupports | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly. |
| m | 1 year 1 month 4 days | Stripe sets this cookie for fraud prevention purposes. It identifies the device used to access the website, allowing the website to be formatted accordingly. |
| __stripe_mid | 1 year | Stripe sets this cookie to process payments. |
| __stripe_sid | 1 hour | Stripe sets this cookie to process payments. |
| cookieyes-consent | 1 year | CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| li_gc | 6 months | Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _clck | 1 year | Microsoft Clarity sets this cookie to retain the browser’s Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID. |
| _clsk | 1 day | Microsoft Clarity sets this cookie to store and consolidate a user’s pageviews into a single session recording. |
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| Cookie | Duration | Description |
|---|---|---|
| _uetsid | 1 day | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
| _uetvid | 1 year 24 days | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
Advertisement
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
|---|---|---|
| bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. |
| MUID | 1 year 24 days | Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
Manage cookie preferences
You can modify your cookie settings anytime by clicking the ‘Consent Preferences’ button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using a different web browser, please refer to its official support documentation.
Cookie Policy generated by CookieYes – Cookie Policy Generator
6. International Data Transfers
We use service providers (such as Google and Stripe) that may store and process your data on servers located outside the United Kingdom, specifically in the United States and Europe.
To protect your data when it leaves the UK, we use the UK International Data Transfer Agreement (IDTA). This ensures that your data is afforded a standard of protection not materially lower than that required by UK law.
7. How Long We Keep Your Data
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
• Account Data: Retained for as long as you have an active account, plus 6 years for tax purposes.
• Marketing Data: Retained for 14 months or until you opt out or withdraw consent.
8. Your Rights
Under the UK GDPR, you have the right to:
• Request access to your personal data (Subject Access Request).
• Request correction of your data.
• Request erasure of your data (“Right to be forgotten”).
• Object to processing (specifically for direct marketing).
• Request restriction of processing.
• Request the transfer of your data (Data Portability).
• Withdraw consent at any time.
To exercise any of these rights, please contact us at privacy@sitelynx.com. We will respond to valid requests within one month.
9. Complaints
We are committed to resolving any privacy concerns you may have.
Step 1: Contact Us Directly Under the Data (Use and Access) Act 2025, you have a statutory right to make a complaint directly to us.
• Please email your complaint to privacy@sitelynx.com.
• We will acknowledge your complaint within 30 days of receipt.
• We will investigate and inform you of the outcome without undue delay.
Step 2: Contact the Regulator If you are not satisfied with our response, you have the right to make a complaint to the Information Commissioner’s Office (ICO).
• Website: www.ico.org.uk
• Helpline: 0303 123 1113